Mission
Efficiently advise companies to maintain their “competitive advantage” in accordance with Corporate Social Responsibility – CSR – and provide specialized consultancy to its clients in management of innovation projects and the protection of industrial property, (registration of patents, utility models, industrial designs and brands).
Vision
To become the ideal management promotor of “social responsibility” from entreprises and of its intangible assets.
Current challenges
At present, small and medium-sized enterprises, manufacturing and services, as well as civil society organizations, as well as educational institutions and in general any organization created, face constant changes and new technological challenges to adapt and stay competitive in the global environment. Despite this, they are forced to make costly investments in cutting-edge technologies, to create new differentiated products or to provide more efficient and effective solutions in their various services. The issue of “planned obsolescence” and the increase in polluting material industrial wastes make corporate social responsibility increase in importance, becoming the guideline, the “Leitmotiv” that drives the “conscious and balanced” economic development of organizations.
Today’s challenge of companies is to protect natural, material, social and human resources in an orderly manner, properly managing innovation, given it generates value and is the engine of competitiveness. Other companies that compete with you may already be manufacturing the same product or offering the same specialized service at a lower price.
“Social responsibility is not philanthropy, ethical or environmental practices exclusively, nor other activities additional to the purpose of the company. Its implementation involves activities to measure and report its impacts and its relationship with the performance of the organization, so it requires companies, accountability and transparency. ”